iPad Launch
As the sole designer working cross-functionally with UX, copywriters, graphic production and dev teams, I supported the launch of marketing materials for the 2018 iPad release.
Visual and typographic deliverabales were built out for an array of viewports and channels including assets that live on apple.com, within the Apple Store App and offsite through third-party vendors.
I facilitated efficient partnering with multiple teams from the concepting phase through QA testing and post-launch feedback that lead to a successful, on-time release of campaign assets.
Holiday Gift Guide 2017
Working within a large team and a multitude of cross-functional partners, marketing visuals were explored and refined from concept to launch. Site, app, direct-marketing, and third party deliverables were executed across a variety of viewports and regions.
An integrated marketing campaign starring small-scale people was sprinkled throughout several channels from google search ads to in-app guides to roadside billboards.
3D renders were utilized to explore hardware angles of seemingly over-sized products highlighting the simple beauty of Apple products and the good nature of whimsical gift-giving.
iPhone Launch Fall 2017
Page layouts, app user-flow overhauls, iconographic systems, and a wide array of marketing assets were developed through multiple rounds of review and revision. Prototypes and large format digital and print mockups were built to present and finalize all visual assets.
Mockups and prototypes were created for various viewports and campaign phases exploring the nuances of a user-centered experience that was intuitive, empowering and elegant.
Hardware layout concepts were explored to draw out the intrinsic beauty of Apple's latest round of iPhones and deliver clear messaging around customizing your purchase experience.
Various Projects
Over the course of the last year I've lead design development on campaigns promoting apps, hardware and accessories. All internal and external deadlines were met and team efficiency was positively developed.
Working with hardware renders I developed a layout system custom-built for multiple viewports.
Building and fine-tuning promotional assets that are inline with, and elevate, Apple brands.