An Integrated Campaign
Brought onto this project to concept art direction for a Black Friday weekend promotion, my concept was approved at the executive level early in the production cycle. From there, I lead design and execution of campaign assets including motion design for landing pages, emails, banners and onsite notifications.
Mobile Experience
The primary driver for the motion elements added to this page was drawing the user into engagement with the products through scroll and load timing schemes that highlight content in a rhythm that feels responsive.
Breaking Convention
Leveraging unique container sizes for more dynamic product framing.
Promo Overlays
Using vertical scroll animations to combine product and message.
Dynamic Angles
Choosing heroic product images to elevate Apple products.
Desktop & Tablet Experience
Similar to mobile, the aim for larger viewports was to blend campaign visual elements and products with scroll and load timings to reveal content to the user in an intuitive way.
Promo Cards Exploration
Vertical and horizontal scroll interactions were developed to help inform decision-making around the optimal way to feature and highlight an abundance of top-level messaging required by the brief.